The reaction to Then and Now has been nothing but positive. It´s been really encouraging and inspiring to see how much people are moved by the film, but it has also lead to more than just that - it has lead to action.
In Australia, a gallery owner from Melbourne - who specialises in Japanese art, old and new - decided to hold a fundraising event after seeing the film and are coming to Ishinomaki this week in order to hand deliver a generous donation to the Association for the Revitalisation of Ishinomaki.
I just a read comment under the film on vimeo from a few days ago:
"This video inspired my husband and I to begin to consider moving to Ishinomaki. We'd both lived in Japan for a number of years before getting married. We had been planning to move to Tohoku this July to live here long-term but weren't sure which area to choose. We came to Ishinomaki from Germany two weeks ago have loved getting to the know the people. OMG, the people of Ishinomaki are incredible!!! Last night we went to the bar and really enjoyed talking with Matsumura-san. I cannot ever thank you enough for this beautiful, inspiring video. I must have watched it more than 25 times by now!"
We happen to be going to Ishinomaki this week to accompany the Australian donors when they hand over their donation. We might also be able to meet this couple who recently moved to the town. And on Sunday, 22nd April, the film will screen in Switzerland (with Italian subtitles) at another charity event to help raise funds for the survivors of the tsunami and nuclear catastrophe.
The results so far seem to be more than ten-fold the amount of time, effort and expenses we put in to the film. I´ve never been that much of a business person, but so far this project has been the best investment I have ever made.






